A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics

Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels

When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Arts

Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising

Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance

Survivable Restructuring of Vegetable Distribution and Wholesale Markets in Western China

Uniform Across-the-Board Promotions

Determinants of Private Label Attitude Predicting Consumers’ Brand Preferences Using Psychographics

Collaboration in the Australian and Chinese Mobile Telecommunication Markets

Nature-Based Tourism in Mallorca’s Natural Areas The Benefits of Tourism for Natural Areas

Development of Hedonic Office Rent Indices Examples for German Metropolitan Areas

Mixed Method Research Design An Application in Consumer-Brand Relationships (CBR)