Social Media Management Technologies and Strategies for Creating Business Value

Fuzzy Classification of Online Customers

Social - Local - Mobile The Future of Location-based Services

Inductive Fuzzy Classification in Marketing Analytics

Strategies in E-Business Positioning and Social Networking in Online Markets

“Internet Plus” Pathways to the Transformation of China’s Property Sector

e-Consumers in the Era of New Tourism

Online Brand Communities Using the Social Web for Branding and Marketing

Supply Chain Transformation Evolving with Emerging Business Paradigms

Advances in National Brand and Private Label Marketing Second International Conference, 2015

Advances in National Brand and Private Label Marketing Third International Conference, 2016

Multichannel Commerce A Consumer Perspective on the Integration of Physical and Electronic Channels