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Tourism and Leisure Current Issues and Perspectives of Development

Yazar

Pechlaner, Harald. editor.

http://dx.doi.org/10.1007/978-3-658-06660-4

Format:

Electronic Resources

Alıntı:

Tourism and Leisure Current Issues and Perspectives of Development / Pechlaner, Harald. editor.

Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the Middle East

Yazar

Avraham, Eli. author.

http://dx.doi.org/10.1057/9781137342157

Format:

Electronic Resources

Alıntı:

Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the

Advances in National Brand and Private Label Marketing Third International Conference, 2016

Yazar

Martínez-López, Francisco J. editor.

http://dx.doi.org/10.1007/978-3-319-39946-1

Format:

Electronic Resources

Alıntı:

promotions, tourist services, the online channel, retail brand extension and price differentials, pursuing a

The Process of Business Model Innovation An Empirical Exploration

Yazar

Stampfl, Georg. author.

http://dx.doi.org/10.1007/978-3-658-11266-0

Format:

Electronic Resources

Alıntı:

, Marketing and Tourism at the University of Innsbruc k, Austria. He works as a consultant with companies

Proceedings of the 1988 International Conference of Services Marketing

Yazar

Thomas, Edward G. editor.

http://dx.doi.org/10.1007/978-3-319-17317-7

Format:

Electronic Resources

Alıntı:

Marketing and includes papers on various topics including travel and tourism, international services

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

Yazar

Rogers III, John C. editor.

http://dx.doi.org/10.1007/978-3-319-16937-8

Format:

Electronic Resources

Alıntı:

-- Quantitative Marketing -- Tourism -- Research in Progress.

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11882-6

Format:

Electronic Resources

Alıntı:

Research -- The Topic of Tourism: Further Inquiries -- Methodological Perspectives in Marketing -- Internet

Action-Based Quality Management Strategy and Tools for Continuous Improvement

Yazar

Peris-Ortiz, Marta. editor.

http://dx.doi.org/10.1007/978-3-319-06453-6

Format:

Electronic Resources

Alıntı:

Featuring case studies from the industrial and tourism sectors, this book provides an

Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

Yazar

Petruzzellis, Luca. editor.

http://dx.doi.org/10.1007/978-3-319-29877-1

Format:

Electronic Resources

Alıntı:

-- Retailing -- Selling and Sales Management -- Sensory Marketing -- Services Marketing -- Tourism and

10.

Entrepreneurship and SME Management Across Africa Context, Challenges, Cases

Yazar

Achtenhagen, Leona. editor.

http://dx.doi.org/10.1007/978-981-10-1727-8

Format:

Electronic Resources

Alıntı:

Rwanda: The trade-off between entrepreneurial activity and environmental impact -- Chapter 11: Tourism as

11.

Achieving Competitive Advantage through Quality Management

Yazar

Peris-Ortiz, Marta. editor.

http://dx.doi.org/10.1007/978-3-319-17251-4

Format:

Electronic Resources

Alıntı:

Sectors or Settings -- Chapter 11 Excellence in Tourism Destinations -- Chapter 12 Tensions Raised by TQM

12.

Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultural Perspectives in Marketing Conference

Yazar

Sharma, Dheeraj. editor.

http://dx.doi.org/10.1007/978-3-319-18696-2

Format:

Electronic Resources

Alıntı:

Not-for-Profit Marketing -- Session 11.3: Travel and Tourism Marketing (I) -- Session 12.1: Travel and Tourism

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