Search Results for Social media.

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The Social Organization: Managing Human Capital through Social Media

Yazar

Manuti, Amelia. editor.

http://dx.doi.org/10.1057/9781137585356

Format:

Electronic Resources

Alıntı:

The Social Organization: Managing Human Capital through Social Media Manuti, Amelia. editor.

Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

Yazar

Petruzzellis, Luca. editor.

http://dx.doi.org/10.1007/978-3-319-29877-1

Format:

Electronic Resources

Alıntı:

Online Marketing/Social Media.

The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management

Yazar

Aula, Pekka. author.

http://dx.doi.org/10.1007/978-3-319-22008-6

Format:

Electronic Resources

Alıntı:

Media Management.

Contemporary Wine Marketing and Supply Chain Management A Global Perspective

Yazar

Flint, Daniel J. author.

http://dx.doi.org/10.1057/9781137492432

Format:

Electronic Resources

Alıntı:

. Combined with contemporary expertise in brand management, sales, research, social media, this book explores

Marketing Cases from Emerging Markets

Yazar

Mutum, Dilip. editor.

http://dx.doi.org/10.1007/978-3-642-36861-5

Format:

Electronic Resources

Alıntı:

Development and Market entry -- Marketing communications and Social Media Marketing -- Conclusion.

Discovering the Spirit of Ubuntu Leadership Compassion, Community, and Respect

Yazar

Ndlovu, Priscilla Mtungwa. author.

http://dx.doi.org/10.1057/9781137526854

Format:

Electronic Resources

Alıntı:

Cultural and Media Studies.

Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovation

Yazar

Brem, Alexander. editor.

http://dx.doi.org/10.1007/978-3-319-14523-5

Format:

Electronic Resources

Alıntı:

: Applications of Neuro-Scientific Research Tools -- Social Cognitive Theory and the Technology Acceptance Model

Strategies in E-Business Positioning and Social Networking in Online Markets

Yazar

Gil-Pechuán, Ignacio. editor.

http://dx.doi.org/10.1007/978-1-4614-8184-3

Format:

Electronic Resources

Alıntı:

Strategies in E-Business Positioning and Social Networking in Online Markets / Gil-Pechuán, Ignacio

Managing in a VUCA World

Yazar

Mack, Oliver. editor.

http://dx.doi.org/10.1007/978-3-319-16889-0

Format:

Electronic Resources

Alıntı:

. Section 3 considers how marketing and sales are affected by VUCA, from social media’s influence to

10.

Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries

Yazar

Brabazon, Tara. author.

http://dx.doi.org/10.1007/978-981-287-059-9

Format:

Electronic Resources

Alıntı:

: moving beyond space and time -- Part Three: Integrating wine media -- Chapter 7: QR Codes and wine media

11.

Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference

Yazar

Plangger, Kirk. editor.

http://dx.doi.org/10.1007/978-3-319-24148-7

Format:

Electronic Resources

Alıntı:

Embeddedness -- Session 2.1: When Firms Get Talkative: A Look at Corporations and Social Media -- Session 2.2

12.

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

Yazar

Robinson, Jr., Leroy. editor.

http://dx.doi.org/10.1007/978-3-319-10912-1

Format:

Electronic Resources

Alıntı:

Social Media Marketing -- Social Media -- Perspectives on Source Effects -- Corporate Social

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