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Business Relationship Management and Marketing Mastering Business Markets

Marketing Cases from Emerging Markets

Business Strategies and Competitiveness in Times of Crisis A Survey on Italian SMEs

Market Entry into the USA Why European Companies Fail and How to Succeed

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil

Brand Growth Barriers Identify, Understand, and Overcome Them

Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries

The Handbook of Global Outsourcing and Offshoring The Definitive Guide to Strategy and Operations

Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan

The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level

Return of the Hustle The Art of Marketing with Music