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Garrard, Peter. editor.
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leadership hubris. The book originated at conferences held by the Daedalus Trust, which fosters research into
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Bilgin, Mehmet Huseyin. editor.
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Business and Economics conference held in Barcelona, Spain, in October 2014. Peer-reviewed articles in this
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Bilgin, Mehmet Huseyin. editor.
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Business and Economics conference held in Barcelona, Spain, in October 2014. Peer-reviewed articles in this
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Robinson, Jr., Leroy. editor.
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Conference held in Baltimore, Maryland.
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Dato-on, Mary Conway. editor.
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Conference held in Coral Gables, Florida, entitled The Sustainable Global Marketplace.
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Obal, Michael W. editor.
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Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s
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Bellur, Venkatakrishna V. editor.
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Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective. .
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Malhotra, Naresh K. editor.
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Conference held in Anaheim, California. .
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Lindquist, Jay D. editor.
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Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of
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King, Robert L. editor.
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Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many
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Gitlow, Howard S. editor.
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Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing
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Campbell, Colin. editor.
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This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne
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