Kellogg on branding : the marketing faculty of the Kellogg School of Management için kapak resmi
Kellogg on branding : the marketing faculty of the Kellogg School of Management
Başlık:
Kellogg on branding : the marketing faculty of the Kellogg School of Management
Yazar:
Tybout, Alice M.
ISBN:
9780471690160
Yayın Bilgisi:
Hoboken, N.J. : Wiley, 2005.
Fiziksel Niteleme:
xvii, 334 p. : ill. ; 24 cm.
Konu Başlığı:
Brand name products.

Branding (Marketing)

Customer relations -- Management.
Yazar Ek Girişi:
Tybout, Alice M.

Calkins, Tim.
Ek Kurum Yazar:
Kellogg School of Management.

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