Marketing metrics : the definitive guide to measuring marketing performance
Başlık:
Marketing metrics : the definitive guide to measuring marketing performance
Yazar:
Farris, Paul.
ISBN:
9780137058297
Edisyon:
2nd ed.
Yayın Bilgisi:
Upper Saddle River, N.J. : FT Press, 2010.
Fiziksel Niteleme:
xv, 414 p. : ill. ; 24 cm.
Genel Not:
Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
Yazar Ek Girişi: