Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Başlık:
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Yazar:
Netemeyer, Richard G., 1956-
ISBN:
9781412980180
Edisyon:
3rd ed.
Yayın Bilgisi:
Los Angeles : SAGE, 2011.
Fiziksel Niteleme:
xiv, 603 p. ; 29 cm.
Genel Not:
Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.
Published in cooperation with the Association for Consumer Research.