Business Relationship Management and Marketing Mastering Business Markets

Real Estate Investing Market Analysis, Valuation Techniques, and Risk Management

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil

Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance

Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising

Survivable Restructuring of Vegetable Distribution and Wholesale Markets in Western China

Determinants of Private Label Attitude Predicting Consumers’ Brand Preferences Using Psychographics

Use of Market Data in the Recruitment of High Potentials Segmentation and Targeting in Human Resources in the Pharmaceutical Industry

Optimization of Integrated Supply Chain Planning under Multiple Uncertainty

Staying the Consumption Course Exploring the Individual Lock-in Process in Service Relationships

Customer Co-Design A Study in the Mass Customization Industry

Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer