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Tourist Destination Images and Local Culture Using the Example of the United Arab Emirates

Yazar

Schwaighofer, Verena. author.

http://dx.doi.org/10.1007/978-3-658-04521-0

Format:

Electronic Resources

Alıntı:

Tourist Destination Images and Local Culture Using the Example of the United Arab Emirates /

Cultural Tourism in a Digital Era First International Conference IACuDiT, Athens, 2014

Yazar

Katsoni, Vicky. editor.

http://dx.doi.org/10.1007/978-3-319-15859-4

Format:

Electronic Resources

Alıntı:

Cultural Tourism in a Digital Era First International Conference IACuDiT, Athens, 2014 / Katsoni

International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development

Yazar

Samli, A. Coskun. author.

http://dx.doi.org/10.1007/978-1-4614-5125-9

Format:

Electronic Resources

Alıntı:

culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering

Internal Brand Management in an International Context

Yazar

Ravens, Christina. author.

http://dx.doi.org/10.1007/978-3-658-00754-6

Format:

Electronic Resources

Alıntı:

Determinants · Value Based Operationalization of Culture as Measurement Instruments for Internal

International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences

Yazar

Christiaans, Lena. author.

http://dx.doi.org/10.1007/978-3-658-00456-9

Format:

Electronic Resources

Alıntı:

investigates the impact of between-country differences, e.g. differences in national culture or economic wealth

The Replication of Retail Fashion Formats into Foreign Countries A Qualitative Analysis

Yazar

Schröder, Christoph. author.

http://dx.doi.org/10.1007/978-3-658-07541-5

Format:

Electronic Resources

Alıntı:

supports and extends the existing research. Fashion firms standardize their “Retail culture”, which acts as

Rethinking Place Branding Comprehensive Brand Development for Cities and Regions

Yazar

Kavaratzis, Mihalis. editor.

http://dx.doi.org/10.1007/978-3-319-12424-7

Format:

Electronic Resources

Alıntı:

Branding -- Rethinking Place Branding and Place Making Through Creative and Cultural Quarters -- Rethinking

Tourism in Latin America Cases of Success

Yazar

Panosso Netto, Alexandre. editor.

http://dx.doi.org/10.1007/978-3-319-05735-4

Format:

Electronic Resources

Alıntı:

Cultural Management.

Wine Queens Understanding the Role of Women in Wine Marketing

Yazar

Ramšak, Mojca. author.

http://dx.doi.org/10.1007/978-3-319-16661-2

Format:

Electronic Resources

Alıntı:

Cultural heritage.

10.

Proceedings of the 1998 Multicultural Marketing Conference

Yazar

Chebat, Jean-Charles. editor.

http://dx.doi.org/10.1007/978-3-319-17383-2

Format:

Electronic Resources

Alıntı:

-- The Role of Culture in Marketing: Canadian Perspectives -- Multicultural European Issues in Marketing

11.

Proceedings of the 1996 Multicultural Marketing Conference

Yazar

Choudhury, Pravat K. editor.

http://dx.doi.org/10.1007/978-3-319-17395-5

Format:

Electronic Resources

Alıntı:

-- Ethnocentric Tendencies and Consumer Purchase Behavior in Central and Eastern Europe -- Cultural Differences in

12.

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11885-7

Format:

Electronic Resources

Alıntı:

-- Entrepreneurship, Innovation and Performance in Established Firms -- Globalization: Culture and the Media

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