Introduction to marketing

The marketing plan handbook

Marketing metrics : the definitive guide to measuring marketing performance

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Kellogg on branding : the marketing faculty of the Kellogg School of Management

Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Pazarlama ilkeleri ve örnek olaylar

Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)

Supply chain management : strategy, planning, and operation

Supply chain management : strategy, planning, and operation

Designing brand identity : an essential guide for the whole branding team