A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics

Intelligent Transport Systems – From Research and Development to the Market Uptake First International Conference, INTSYS 2017, Hyvinkää, Finland, November 29-30, 2017, Proceedings

Intelligent Transport Systems, From Research and Development to the Market Uptake Second EAI International Conference, INTSYS 2018, Guimarães, Portugal, November 21–23, 2018, Proceedings

Hybrid Value Creation

Driving Innovation in Service Organizations A Study in the German Airport Industry

Open Evaluation Integrating Users into the Selection of New Product Ideas

Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels

Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design

When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Arts

Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance

Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising

Survivable Restructuring of Vegetable Distribution and Wholesale Markets in Western China