List of Figures -- List of Tables.-Abstract -- Chapter 1 Introduction -- 1.1 Background -- 1.2 Traffic Congestion in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, and Bekasi) -- 1.3 Paratransit in Jabodetabek, Indonesia -- 1.4 Traffic Congestion from the Perspective of Consumer Behaviour -- 1.5 Research Gaps -- 1.6 Research Questions -- 1.7 Research Purposes -- 1.8 Organization -- Chapter 2 Literature Review -- 2.1 Introduction -- 2.2 Understanding Behavioural Intention -- 2.3 Behavioural Intention as Consumer Decision Making Process -- 2.4 Antecedents of Behavioural Intention -- 2.4.1 Service Quality -- 2.4.2 Perceived Value -- 2.4.3 Satisfaction -- 2.4.4 Trust -- 2.4.5 Image -- 2.4.6 Perceived Sacrifice -- Chapter 3 Conceptual Model and Hypotheses -- 3.1 Conceptual Model -- 3.2 Hypotheses -- 3.2.1  The Influence of Sacrifice on Perceived Value -- 3.2.2. The Influence of Image on Service Quality, Satisfaction, Perceived Value, Trust, and Behavioural Intention -- 3.2.3. The Influence of Service Quality on Perceived Value, Satisfaction, and Behavioural Intention -- 3.2.4 The Influence of Perceived Value on Satisfaction, Trust, and Behavioural Intention -- 3.2.5. The Influence of Satisfaction on Trust and Behavioural Intention -- 3.2.6 The Influence of Trust on Behavioral Intention -- Chapter 4 Research Methodology -- 4.1 Research’s Object: Paratransit in Jabodetabek -- 4.2 Population and Sample -- 4.3 Operationalization and Measure of Variables -- 4.4 Survey -- 4.5 Data Analysis Method -- 4.5.1 Measurement Model Analysis -- 4.5.2 Structural Model Analysis -- Chapter 5 Demographic Profile of Respondents -- 5.1 Demographic Profile of Respondents -- 5.2 Respondents Assessment on Study Variables -- 5.3 The Results of Measurement Model Analysis -- 5.3.1. Goodness of Fit Index for Measurement Model -- 5.3.2 Construct Validity -- 5.3.3 Reliability of Constructs -- 5.4 Structural Model Analysis -- 5.4.1 Goodness of Fit Index for Structural Model -- 5.4.2 Results of Hypotheses Testing -- 5.4.3 Contribution of Each Factor on Behavioural Intentions -- 5.4.4 Coefficient of Determination (R2) -- Chapter 6 Research Implications -- 6.1 Theoretical Implications -- 6.2 Managerial Implications -- 6.3 Policy Implications -- 6.3.1 Managing Identity and Lifestyle Communities Jabodetabek -- 6.3.2 Improving Paratransit Operator Settings -- 6.3.3 Increasing the Perceived Value using Integrated Public Services Policy -- Chapter 7 Conclusion -- 7.1 Conclusion -- 7.2 Research Limitations -- 7.3 Recommendations for Future Research -- Acknowledgment -- References.