Search Results for Social networks.

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Social Networks and the Economics of Sports

Yazar

Pardalos, Panos M. editor.

http://dx.doi.org/10.1007/978-3-319-08440-4

Format:

Electronic Resources

Alıntı:

Social Networks and the Economics of Sports Pardalos, Panos M. editor.

Factors Driving Social Network Site Usage

Yazar

Ernst, Claus-Peter H. author.

http://dx.doi.org/10.1007/978-3-658-09918-3

Format:

Electronic Resources

Alıntı:

Factors Driving Social Network Site Usage Ernst, Claus-Peter H. author.

User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media

Yazar

Dennhardt, Severin. author.

http://dx.doi.org/10.1007/978-3-658-02350-8

Format:

Electronic Resources

Alıntı:

Brands in Social Media / Dennhardt, Severin. author.

Brand Page Attachment An Empirical Study on Facebook Users’ Attachment to Brand Pages

Yazar

Kleine-Kalmer, Barbara. author.

http://dx.doi.org/10.1007/978-3-658-12439-7

Format:

Electronic Resources

Alıntı:

’ Connections to Brand Pages in Social Networks Empirical Analysis and Validation of Consequences of Brand Page

Social Media Marketing in Tourism and Hospitality

Yazar

Minazzi, Roberta. author.

http://dx.doi.org/10.1007/978-3-319-05182-6

Format:

Electronic Resources

Alıntı:

Social Media Marketing in Tourism and Hospitality Minazzi, Roberta. author.

Making a Difference Through Marketing A Quest for Diverse Perspectives

Yazar

Plewa, Carolin. editor.

http://dx.doi.org/10.1007/978-981-10-0464-3

Format:

Electronic Resources

Alıntı:

practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational

Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovation

Yazar

Brem, Alexander. editor.

http://dx.doi.org/10.1007/978-3-319-14523-5

Format:

Electronic Resources

Alıntı:

in the Cloud Computing Context: The Role of Social Networks, Privacy Concerns and Behavioural

Management of the Fuzzy Front End of Innovation

Yazar

Gassmann, Oliver. editor.

http://dx.doi.org/10.1007/978-3-319-01056-4

Format:

Electronic Resources

Alıntı:

Portfolio -- Applying Cross-Industry Networks in the Early Innovation Phase -- Dancing with Ambiguity

Strategies in E-Business Positioning and Social Networking in Online Markets

Yazar

Gil-Pechuán, Ignacio. editor.

http://dx.doi.org/10.1007/978-1-4614-8184-3

Format:

Electronic Resources

Alıntı:

Strategies in E-Business Positioning and Social Networking in Online Markets / Gil-Pechuán, Ignacio

10.

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

Yazar

Robinson, Jr., Leroy. editor.

http://dx.doi.org/10.1007/978-3-319-10912-1

Format:

Electronic Resources

Alıntı:

Social Media Marketing -- Social Media -- Perspectives on Source Effects -- Corporate Social

11.

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

Yazar

Kim, Kacy K. editor.

http://dx.doi.org/10.1007/978-3-319-26647-3

Format:

Electronic Resources

Alıntı:

-- Session 5.8 Online and Social Media Research Methods -- Session 6.1 Food, Wine, and Coca-Cola@ -- Session

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