A new service class scheme for service innovation in Japanese automation industry -- Design of Service Ecosystem Based on Interactive Design Support in the case of Job-hunting Support Services -- A Method for Supporting Customer Model Construction Using a Topic Model for Public Service Design -- A Proposal of the Emotion Hierarchy Diagram for Designing the Service Processes -- A Creed for Service Designers -- Design Support System for Sightseeing Tours -- Service Data Model in Design Support System for Sightseeing Tours -- Design of Localized Science Education Program for Cultivating Inter-generational Community -- How to generate sustainable services? -- A Service Innovation for reducing Food Adulteration problem in Bangladesh -- Challenges to Deploy Service Design in Organizations: Analysis through “Scaling Up” Workshops -- Generalized Service Process Expressed by Context-Free Grammar -- Realization of Mobility as a Service in View of Ambient Intelligence -- Customer Experience in traditional and modern retail formats: Case study of Vietnam -- A combinatorial auction based approach to staff shift scheduling in restaurant business -- Enhancing Kitchen Layout and Training to Improve Management and Employee Satisfaction at a Multiproduct Japanese Cuisine Restaurant -- The efficient provision of culture-sensitive services – a modularization approach -- Nurse Bed Care Activity Analysis for Intelligent Training Service -- An Evolving Service System in Microfinance: A Case Study in BRAC, Bangladesh -- Developing an ad-hoc Questionnaire Model for extracting Consumer behaviour in Service Encounter -- Method of Building Conceptual Preference Model based on Personal Purchase Records for Retail Service improvement -- Are Superior Services Always Good for Satisfaction Formation? Consideration of Indebtedness to a Contact Person -- An analysis of key factors of the “Omotenashi-consumption” in restaurants -- Structural Equation Modeling of Purchase Funnel -- Toward Sports training service with the interactive learning platform -- VR