Creating Value from Data Sharing Future-oriented Business Models in Theory and Practice için kapak resmi
Creating Value from Data Sharing Future-oriented Business Models in Theory and Practice
Başlık:
Creating Value from Data Sharing Future-oriented Business Models in Theory and Practice
Yazar:
Dreller, Anne. author.
ISBN:
9783658232764
Fiziksel Niteleme:
XIV, 137 p. 17 illus., 11 illus. in color. online resource.
Seri:
Informationsmanagement in Theorie und Praxis,
Özet:
Anne Dreller shows that data sharing offers great opportunities and huge value creation potential for the business world. Despite many opportunities that data sharing promises, the business world has not fully operationalized this fact yet, due to various existing challenges. Thus, an exemplary, future-oriented, and platform-based data sharing business model is developed for the startup Quemey. This business model is also equipped with prioritized implementation advice, including measures like focusing on strong values for all platform participants, growing their business into a powerful monopolist position, and eliminating barriers of technological, contractual and legal or data privacy uncertainties. Contents Data Sharing in Research and Business Practice Case Study on the Startup Quemey, Developing a Future-oriented Data Sharing Business Model Target Groups Students, lecturers and researchers in Innovation and Information Management Practitioners in all sectors and all functions dealing with data-based business models The Author Anne Dreller holds a M.Sc. in Innovation & Information Management and a B.A. in Economics/Sales Management. After working for a leading German telecommunications company for five years, she is now engaged in an international management consulting firm.