Part I. The Food and Agricultural Marketing System Overview -- 1. Evolution of Agricultural and Food Markets, Policies and Programs—Walter J. Armbruster, President Emeritus, Farm Foundation; and Ronald D. Knutson, Regents Professor Emeritus, Texas A&M University -- 2. Expectations and Realities of the Food System—Jean Kinsey, Professor, University of Minnesota -- 3. History of Government’s Role in the Food and Agricultural Marketing System—Richard G. Heifner, UDSA Economic Research Service, Retired. Part II. Market Structure, the Supply Chain and Marketing Orders -- 4. Market Structure and Competition Policy--Walter J. Armbruster, President Emeritus, Farm Foundation -- 5. Managing the Supply Chain through Contracts and Cooperatives—Ronald D. Knutson, Regents Professor Emeritus, Texas A&M University; Robert Cropp, Professor Emeritus, University of Wisconsin -- 6. Federal and State Marketing Orders—Mechel Paggi, Director, Center for Agricultural Business, California State University Fresno; and Charles F. Nicholson, Professor, California Polytechnic State University, San Luis Obispo -- 7. U.S. Generic Advertising and Promotion Programs—John M. Crespi, Professor and Director of Graduate Studies, Kansas State University: and Richard D. Sexton, Professor, University of California Davis -- 8. U.S. Export Market Development Programs—Shida Henneberry, Regents Professor, Oklahoma State University. Part III. Food Quality Standards, Food Safety, Border Inspection and Invasive Pests -- 9. Challenges in Choosing the Mix of Public and Private Standards for Food Quality Assurance—Julie Caswell, Professor and Department Head, University of Massachusetts Amherst -- 10. Food Safety and Traceability—Diogo M. Souza-Monteiro, Lecturer, University of Kent, UK; and Neal Hooker, Professor, The Ohio State University -- 11. Quality Assurance for Imports and Trade—William Nganje, Associate Professor, Arizona State University -- 12. Non-native Pest Prevention and Control: The Role of Government Interventions and their Impact on Efficiency—Dannele Peck, Assistant Professor, University of Wyoming. Part IV. Market and Consumer Information, Risk Management -- 13. Consumer Information and Labeling—Jayson Lusk, Professor and Willard Sparks Endowed Chair, Oklahoma State University -- 14. The Policy of Risk Management—Matthew Roberts, Associate Professor, The Ohio State University. Part V. Societal Issues -- 15. Local Food, Organics, and Sustainability—Dawn D. Thilmany McFadden, Professor, Colorado State University -- 16. Agricultural Biotechnology Issues—Michael Phillips, PhD, Technology Policy Consultant -- 17. Humane Treatment of Farm Animals—David Blandford, Professor, Pennsylvania State University. Part. VI. Challenges and Opportunities -- 18. Program Challenges and Future Opportunities—Walter J. Armbruster, President Emeritus, Farm Foundation; and Ronald D. Knutson, Regents Professor Emeritus, Texas A&M University -- Glossary of Agencies, Programs and Organizations -- Index.