Handbook of Strategic e-Business Management için kapak resmi
Handbook of Strategic e-Business Management
Başlık:
Handbook of Strategic e-Business Management
Yazar:
Martínez-López, Francisco J. editor.
ISBN:
9783642397479
Fiziksel Niteleme:
XXI, 1011 p. 53 illus. online resource.
Seri:
Progress in IS,
İçindekiler:
Part A: Background -- Part B: Evolved Strategic Framework for the Management of Companies -- Part C: Key Business Processes, Areas and Activities -- Part D: Emerging Issues, Trends and Opportunities.
Özet:
This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications.   The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.