Introduction -- The Applications of Video Analytics in Media Planning, Trade and Shopper Marketing -- Demographics -- Pervasive Retail Strategy using a Low-Cost Free Gaze Estimation System -- Face Re-Identification for Digital Signage Applications -- Evaluation of LBP and HOG Descriptors for Clothing Attribute Description -- Features descriptors for demographic estimation: a comparative study -- Comparison of Facial Alignment Techniques: with Test Results on Gender Detection Task -- Multi-view Face Detection with One Classifier for Video Analytics Systems -- Part 3 Modelling Consumer Behavior -- Online Audience Measurement System based on Machine Learning Techniques -- Modelling In-Store Consumer Behavior using Machine Learning and Digital Signage Audience Measurement Data -- Shopper Behavior Analysis Based on 3D Situation Awareness Information -- Shopper Analytics: a customer activity recognition system using a distributed RGB-D camera network.