Contents: Introduction to the handbook of research on customer engagement -- 1: Linda D. Hollebeek and David E. Sprott -- Part I: Customer engagement and marketing practice -- Introduction: Customer engagement and marketing practice / V. Kumar -- 1 engagement-to-value (e2v): An empirical case study / Debbie Isobel Keeling, Ko de Ruyter and David Cox -- 2: Boosting customer engagement through gamification: A customer engagement marketing approach / Sandra Streukens, Allard van Riel, Daria Novikova and Sara Leroi-Werelds -- 3: Applying design thinking to innovate, validate, and implement new digital services / Nj.l Sivertst.l and Annita Fjuk -- 4: Online reviews as customers' dialogues with and about brands / Ewa Maslowska, Su Jung Kim, Edward C. Malthouse and Vijay Viswanathan -- 5: Engagement and technology as key enablers for a circular economy / Nicholas Vijverman, Bieke Henkens and Katrien Verleye -- Part II: Customer engagement conceptualization and conceptual relationships -- Introduction: The evolution of conceptual work on customer engagement / Ruth N. Bolton -- 6: How in-store retail and service atmosphere create customer engagement / Elisa B. Schweiger, Anne L. Roggeveen, Dhruv Grewal and Nancy M. Puccinelli -- 7: Customer engagement: The role of gamification / Wafa Hammedi, Thomas Leclercq and Ingrid Poncin -- 8: Giving or receiving in social media: Can content marketing simultaneously drive productive and consumptive engagement? / Welf H. Weiger, Maik Hammerschmidt and Thomas P. Scholdra -- 9: Story-based consumer engagement: A conceptual framework / Laurence Dessart and Valentina Pitardi -- 10 personality-based consumer engagement styles: Conceptualization, research propositions and implications / Linda D. Hollebeek, Jamid Ul Islam, Keith Macky, Takashi Taguchi, Carolyn Costley and Dale Smith -- 11: Practices, engagement, and service systems as a holistic perspective on technological actors / Jennifer Chandler -- Part III: Customer engagement and organizational performance -- Introduction: Customer engagement and organizational performance: A financial perspective / Bobby J. Calder -- 12: Review of engagement drivers for an instrument to measure customer engagement marketing strategy / Shiri Vivek, Cynthia Kazanis and Ingita Jain -- 13: Positively and negatively valenced customer engagement: The constructs and their organizational consequences / Julia Marbach, Niloofar Borghei Razavi, Cristiana R. Lages and Linda D. Hollebeek -- 14: Customer engagement and organizational performance: A service-dominant logic perspective / Civilai Leckie, Munyaradzi W. Nyadzayo and Lester W. Johnson -- 15: Leveraging user-generated content: A visual case analysis of contiki's brand co-creation campaign / Robyn Ouschan, Jay Turkington and Julie Napoli -- 16: A web site engagement measurement for digital marketers / Antonio Hyder and Otto Regalado-Pez.a -- 17: Temporality of customer engagement in service innovation: A theoretical model / Amela Karahasanović, Linda D. Hollebeek, Dimitra Chasanidou and Calin Gurau -- Part IV: Customer engagement and networked environments Introduction: Value creation and co-creation within networks / Sharon E. Beatty -- 18: The impact of customer engagement behaviors and majority/minority information on the use of online reviews / Thomas L. Baker, Paul Fombelle, Clay Voorhees, Kristina K. Lindsey Hall and Blake Runnalls -- 19: Sharing uncertainty across organizations: service capital and customer engagement for realizing nonownership value / Michael Ehret and Jochen Wirtz -- 20: Connections and interactions: An engagement perspective on customer networks / Kim A. Johnston and Anne B. Lane -- 21: The role of consumer engagement in recovering online service failures: An application of service-dominant logic / Jamid Ul Islam, Zillur Rahman and Linda D. Hollebeek -- 22: Conceptualizing health consumer engagement: An extended framework of resource integration, co-creation and engagement / Kara Burns and Sven Tuzovic Index.