Internet-Based Customer Value Management Developing Customer Relationships Online

Business Relationship Management and Marketing Mastering Business Markets

Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic Analysis

Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction

Vertical Brand Portfolio Management Strategies for Integrated Brand Management between Manufacturers and Retailers

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil

Fuzzy Classification of Online Customers

Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Selected Essays on Corporate Reputation and Social Media Collection of Empirical Evidence

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness Sponsorship in a National and International Environment

Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool

Chinese Strategic Decision-making on CSR