Consumer behavior : implications for marketing strategy
Başlık:
Consumer behavior : implications for marketing strategy
Yazar:
Hawkins, Del I.
ISBN:
9780071315128
Yazar:
Edisyon:
13th ed.
Yayın Bilgisi:
New York : McGraw-Hill, 2013.
Fiziksel Niteleme:
xxvii, 772 p. : col. ill., maps ; 27 cm.