Services marketing : people, technology, strategy için kapak resmi
Services marketing : people, technology, strategy
Başlık:
Services marketing : people, technology, strategy
Yazar:
Lovelock, Christopher H.
ISBN:
9780273756064
Yazar:
Lovelock, Christopher H.
Edisyon:
7th ed.
Yayın Bilgisi:
Boston: Pearson/Prentice Hall, 2011.
Fiziksel Niteleme:
xxii, 648 p. : ill. ; 25 cm.
Konu Başlığı:
Marketing -- Management

Professions -- Marketing

Service industries -- Marketing

Customer services -- Marketing

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