Customer Knowledge Management Leveraging Soft Skills to Improve Customer Focus

Business Relationship Management and Marketing Mastering Business Markets

Management of the Fuzzy Front End of Innovation

Market Entry into the USA Why European Companies Fail and How to Succeed

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil

Uniform Across-the-Board Promotions

Optimal Search for Moving Targets

Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels

When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Arts

Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance

Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising

Survivable Restructuring of Vegetable Distribution and Wholesale Markets in Western China