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Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11882-6

Format:

Electronic Resources

Alıntı:

evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s

Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11761-4

Format:

Electronic Resources

Alıntı:

evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11885-7

Format:

Electronic Resources

Alıntı:

evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s

Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11779-9

Format:

Electronic Resources

Alıntı:

of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11845-1

Format:

Electronic Resources

Alıntı:

Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field

Creating and Delivering Value in Marketing Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11848-2

Format:

Electronic Resources

Alıntı:

(Corporate) Brand Management -- Issues in Education -- Exploring Issues in Field Sales -- The Euro and the

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