Jessica Matloch examines the importance of regional cultural landscape for their residents using the approach of willingness to pay. She identifies that almost each resident of every region prefers water landscapes. Furthermore, landscape perception is often influenced by education and by the resident’s relationship with nature. The impact of the relationship to the region differs between regions and resident groups. Regarding the involvement in or for the landscape, the results suggest that specific groups of residents are more willing to volunteer in and for regional landscapes than others. The analyses illustrate that the region is used the most to relax and the least for cultural purposes. Contents Setting and Survey Methodology Valuation of Cultural Landscapes and Variables of Interest Residents´ Perception of Their Everyday Cultural Landscapes Does Migration Biography Affect the Perception of Landscapes? Willingness to Pay or Willingness to Volunteer? Regions and Their Residents Target Groups Researchers, academics, and students in the fields of human geography Experts, politicians, and practitioners in the fields of urban and country planning The Author Jessica Matloch completed her doctoral thesis under the supervision of Prof. Dr. S. Thomsen (Gottfried Wilhelm Leibniz University of Hannover) and Prof. Dr. D. Schiller (Ernst-Moritz-Arndt-University of Greifswald). She works at the University of Greifswald (Chair of Economic and Social Geography).