Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo An Integrated Sociolinguistics Approach
Başlık:
Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo An Integrated Sociolinguistics Approach
Yazar:
Feng, Wei. author.
ISBN:
9789811044694
Yazar:
Edisyon:
1st ed. 2017.
Fiziksel Niteleme:
XVI, 152 p. 4 illus. in color. online resource.
İçindekiler:
Chapter 1 Introduction -- Chapter 2 Literature Review -- Chapter 3 Theoretical Framework and Research Methods -- Chapter 4 Heterogeneous Corporate Identities of Banks on Sina Weibo -- Chapter 5 Framing Who We Are: Impression Management Strategies of Corporate Identity Construction on the Sina Weibo -- Chapter 6 Followers' Co-Constructing Banks’ Corporate Identity on Weibo -- Chapter 7 Cross-Bank Variations in Corporate Identity Construction -- Chapter 8 Conclusion -- Bibliography -- Appendix.
Özet:
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.
Konu Başlığı:
Ek Kurum Yazar:
Elektronik Erişim:
https://doi.org/10.1007/978-981-10-4469-4