Advertising and promotion : an integrated marketing communications perspective için kapak resmi
Advertising and promotion : an integrated marketing communications perspective
Başlık:
Advertising and promotion : an integrated marketing communications perspective
Yazar:
Belch, George E.
ISBN:
9789814575119
Yazar:
Belch, George E.
Edisyon:
10th ed.
Yayın Bilgisi:
Boston : McGraw-Hill, 2015.
Fiziksel Niteleme:
xxvi, 779 p. : col. ill. ; 28 cm.
Konu Başlığı:
Advertising.

Communication in marketing.
Yazar Ek Girişi:
Belch, Michael A.

TED Üniversitesi

Ziya Gökalp Caddesi No.48 06420, Kolej Çankaya Ankara Tel: +90 312 585 0083

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