Yazar
Brauneis, Sabrina. author.
Format:
Electronic Resources
Alıntı:
Advertising Self-Esteem Theory, Social Comparison Theory and Cognitive Dissonance Theory Influencing Factors
Yazar
Gross, Philip. author.
Format:
Electronic Resources
Alıntı:
. Specifically, the author infers from theories of social and cognitive psychology to propose and test a research
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Yazar
Shaw, Colin. author.
Format:
Electronic Resources
Alıntı:
based on the assumption that consumers are making a logical, cognitive choice? We know that they are not
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