Principles of Marketology, Volume 1 Theory

Green Marketing: A Case Study of the Sub-Industry in Turkey

Asian Brand Strategy (Revised and Updated) Building and Sustaining Strong Global Brands in Asia

Luxury the Chinese Way New Competitive Scenario

Sustainable Growth in Global Markets Strategic Choices and Managerial Implications

The Influence of Culture and Personality on Customer Satisfaction An Empirical Analysis across Countries

Fashion Brand Internationalization Opportunities and Challenges

Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the Middle East

Higher Education Consumer Choice

Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan

Brewing, Beer and Pubs A Global Perspective

Contemporary Wine Marketing and Supply Chain Management A Global Perspective