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The Marketing Challenge for Industrial Companies Advanced Concepts and Practices

Yazar

Saavedra, Claudio A. author.

http://dx.doi.org/10.1007/978-3-319-30610-0

Format:

Electronic Resources

Alıntı:

The Marketing Challenge for Industrial Companies Advanced Concepts and Practices / Saavedra

Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovation

Yazar

Brem, Alexander. editor.

http://dx.doi.org/10.1007/978-3-319-14523-5

Format:

Electronic Resources

Alıntı:

Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovation /

Empowering Brands with Customer Integration Classification, Benefits and Success Factors

Yazar

Sesselmann, Jörg. author.

http://dx.doi.org/10.1007/978-3-658-11639-2

Format:

Electronic Resources

Alıntı:

Marketing.

The Social Organization: Managing Human Capital through Social Media

Yazar

Manuti, Amelia. editor.

http://dx.doi.org/10.1057/9781137585356

Format:

Electronic Resources

Alıntı:

Marketing.

Innovating in a Service-Driven Economy Insights, Application, and Practice

Yazar

Cuthbertson, Richard. author.

http://dx.doi.org/10.1057/9781137409034

Format:

Electronic Resources

Alıntı:

Marketing.

Sustainable Growth in Global Markets Strategic Choices and Managerial Implications

Yazar

Rajagopal. author.

http://dx.doi.org/10.1057/9781137525956

Format:

Electronic Resources

Alıntı:

Marketing.

Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries

Yazar

Brabazon, Tara. author.

http://dx.doi.org/10.1007/978-981-287-059-9

Format:

Electronic Resources

Alıntı:

Marketing.

R&D Management

Yazar

Akhilesh, K B. author.

http://dx.doi.org/10.1007/978-81-322-1946-0

Format:

Electronic Resources

Alıntı:

Marketing.

Digital Stractics How Strategy Met Tactics and Killed the Strategic Plan

Yazar

Outram, Chris. author.

http://dx.doi.org/10.1007/978-1-137-57483-1

Format:

Electronic Resources

Alıntı:

Marketing.

10.

The Process of Business Model Innovation An Empirical Exploration

Yazar

Stampfl, Georg. author.

http://dx.doi.org/10.1007/978-3-658-11266-0

Format:

Electronic Resources

Alıntı:

, Marketing and Tourism at the University of Innsbruc k, Austria. He works as a consultant with companies

11.

Social - Local - Mobile The Future of Location-based Services

Yazar

Heinemann, Gerrit. author.

http://dx.doi.org/10.1007/978-3-662-43964-7

Format:

Electronic Resources

Alıntı:

arise from this paradigm shift in future shopping, which also promises new and effective marketing

12.

Managing Digital Enterprise Ten Essential Topics

Yazar

Xu, Jun. author.

http://dx.doi.org/10.2991/978-94-6239-094-2

Format:

Electronic Resources

Alıntı:

Enterprise: E-Services • B2B Digital Enterprise and Supply Chain • Digital Platforms • Digital Marketing and

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