The psychology of entertainment media: blurring the lines between entertainment and persuasion için kapak resmi
The psychology of entertainment media: blurring the lines between entertainment and persuasion
Başlık:
The psychology of entertainment media: blurring the lines between entertainment and persuasion
Yazar:
Shrum, L. J.
ISBN:
9781138110601
Edisyon:
2nd ed.
Yayın Bilgisi:
New York : Routledge, 2012.
Konu Başlığı:
Subliminal advertising.

Advertising -- Psychological aspects.

Mass media -- Psychological aspects.

Persuasion (Psychology)

Manipulative behavior.
Yazar Ek Girişi:
Shrum, L. J.

TED Üniversitesi

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