![Green Marketing: A Case Study of the Sub-Industry in Turkey için kapak resmi Green Marketing: A Case Study of the Sub-Industry in Turkey için kapak resmi](/client/assets/5.1294/ctx//client/images/no_image.png)
Green Marketing: A Case Study of the Sub-Industry in Turkey
Başlık:
Green Marketing: A Case Study of the Sub-Industry in Turkey
Yazar:
Kirgiz, Ayca Can. author.
ISBN:
9781137535894
Yazar:
Fiziksel Niteleme:
XVIII, 153 p. online resource.
Özet:
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
Ek Kurum Yazar:
Elektronik Erişim:
http://dx.doi.org/10.1057/9781137535894