Innovation management and new product development
Başlık:
Innovation management and new product development
Yazar:
Trott, Paul.
ISBN:
9780273736561
Yazar:
Edisyon:
5th ed.
Yayın Bilgisi:
New York : Financial Times/Prentice Hall, 2012.
Fiziksel Niteleme:
xxviii, 620 p. : ill. ; 25 cm.