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Spotts, Harlan E. editor.
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on the ‘Net’ -- Issues in Teaching and Research -- Issues and Approaches to Relationship Marketing
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Spotts, Harlan E. editor.
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Teaching: Revising the Marketing Curriculum -- Logistics Service: Strategic Implications -- Understanding
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Yazar
Spotts, Harlan E. editor.
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Electronic Resources
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At-Risk Consumers -- Teaching Philosophies of Outstanding Teachers -- Integration: Where Does Marketing
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Spotts, Harlan E. editor.
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Electronic Resources
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Research and the Tripartite Mission: Quantity, Quality, and Teaching Impact in the Discipline -- Services
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