Marketing management : a relationship approach için kapak resmi
Marketing management : a relationship approach
Başlık:
Marketing management : a relationship approach
Yazar:
Hollensen, Svend.
ISBN:
9780273706830
Yazar:
Hollensen, Svend.
Edisyon:
2nd ed.
Yayın Bilgisi:
New York, NY : Pearson Education, 2010.
Fiziksel Niteleme:
xxxv 654 p. ; ill., 21 cm.
Konu Başlığı:
Relationship marketing.

Marketing -- Management.

Relationship marketing -- Case studies.

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