How brands become icons : the principles of cultural branding
Başlık:
How brands become icons : the principles of cultural branding
Yazar:
Holt, Douglas B.
ISBN:
9781578517749
Yazar:
Yayın Bilgisi:
Boston, Mass.: Harvard Business School Press, 2004.
Fiziksel Niteleme:
265 p. : 21 cm.