Strategy is Digital How Companies Can Use Big Data in the Value Chain / Cordon, Carlos. author.

the Customer -- Big Data and Technology - Drivers of the Information Revolution on the Part of the

collaterals. Also, there is a specific focus on the smart use of “big data” and on the development of “bad

Introduction -- 1. Trend 1: Big Data: From Raw Data to Big Data -- 2. Trend 2: Cloud Computing

“big data” and competing analytics, this book provides practitioners applying business analytics with