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Marketing Cases from Emerging Markets

Yazar

Mutum, Dilip. editor.

http://dx.doi.org/10.1007/978-3-642-36861-5

Format:

Electronic Resources

Alıntı:

Marketing Cases from Emerging Markets Mutum, Dilip. editor.

Business Relationship Management and Marketing Mastering Business Markets

Yazar

Kleinaltenkamp, Michael. editor.

http://dx.doi.org/10.1007/978-3-662-43856-5

Format:

Electronic Resources

Alıntı:

Business Relationship Management and Marketing Mastering Business Markets / Kleinaltenkamp, Michael

Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries

Yazar

Brabazon, Tara. author.

http://dx.doi.org/10.1007/978-981-287-059-9

Format:

Electronic Resources

Alıntı:

Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries / Brabazon, Tara. author.

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil

Yazar

Schaffmeister, Niklas. author.

http://dx.doi.org/10.1007/978-3-319-19482-0

Format:

Electronic Resources

Alıntı:

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand

Market Entry into the USA Why European Companies Fail and How to Succeed

Yazar

Drews, Ralf. author.

http://dx.doi.org/10.1007/978-3-319-17124-1

Format:

Electronic Resources

Alıntı:

Market Entry into the USA Why European Companies Fail and How to Succeed / Drews, Ralf. author.

Determinants of Private Label Attitude Predicting Consumers’ Brand Preferences Using Psychographics

Yazar

Weiß, Stefanie. author.

http://dx.doi.org/10.1007/978-3-658-08672-5

Format:

Electronic Resources

Alıntı:

Market Research/Competitive Intelligence.

Business Strategies and Competitiveness in Times of Crisis A Survey on Italian SMEs

Yazar

Gavinelli, Laura. author.

http://dx.doi.org/10.1057/978-1-137-57810-5

Format:

Electronic Resources

Alıntı:

Market Research/Competitive Intelligence.

Return of the Hustle The Art of Marketing with Music

Yazar

Sheinkop, Eric. author.

http://dx.doi.org/10.1007/978-1-137-58202-7

Format:

Electronic Resources

Alıntı:

Market Research/Competitive Intelligence.

Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan

Yazar

Prieler, Michael. author.

http://dx.doi.org/10.1057/9781137586605

Format:

Electronic Resources

Alıntı:

Market Research/Competitive Intelligence.

10.

The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level

Yazar

Shaw, Colin. author.

http://dx.doi.org/10.1057/978-1-137-53430-9

Format:

Electronic Resources

Alıntı:

Market Research/Competitive Intelligence.

11.

The Handbook of Global Outsourcing and Offshoring The Definitive Guide to Strategy and Operations

Yazar

Oshri, Ilan. author.

http://dx.doi.org/10.1007/978-1-137-43744-0

Format:

Electronic Resources

Alıntı:

Market Research/Competitive Intelligence.

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