Green Marketing: A Case Study of the Sub-Industry in Turkey

Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress

Islamic Marketing Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

Nature-Based Tourism in Mallorca’s Natural Areas The Benefits of Tourism for Natural Areas

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness Sponsorship in a National and International Environment

Cruise Business Development Safety, Product Design and Human Capital

Proceedings of the 1997 World Marketing Congress

Tourism in Latin America Cases of Success

New Meanings for Marketing in a New Millennium Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1995 World Marketing Congress

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

Entrepreneurial, Innovative and Sustainable Ecosystems Best Practices and Implications for Quality of Life