Social Media Management Technologies and Strategies for Creating Business Value

Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets

Managing Negative Word-of-Mouth on Social Media Platforms The Effect of Hotel Management Responses on Observers’ Purchase Intention

International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development

Does Multi-stage Marketing Pay? Creating Competitive Advantages Through Multi-stage Marketing

Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design

Handbook of Media Branding

Programmatic Advertising The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Social Media Marketing in Tourism and Hospitality

The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management

The Social Organization: Managing Human Capital through Social Media

Selected Essays on Corporate Reputation and Social Media Collection of Empirical Evidence