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49.

Ideas in Marketing: Finding the New and Polishing the Old Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

Yazar

Kubacki, Krzysztof. editor.

http://dx.doi.org/10.1007/978-3-319-10951-0

Format:

Electronic Resources

Alıntı:

-- Targeting the New Consumer -- Social Marketing and Social Communication -- Entrepreneurship: Orientation

50.

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

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Robinson, Jr., Leroy. editor.

http://dx.doi.org/10.1007/978-3-319-10912-1

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Frontiers in Marketing Communication -- Can Climate Change Salespeople?.- The Power of Emotions and Norms on

51.

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

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Deeter-Schmelz, Dawn R. editor.

http://dx.doi.org/10.1007/978-3-319-11797-3

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Alıntı:

-- Advertising, Communication, and Promotion: Sponsorship and Events -- Brand, Image, & Product Management: Brand

52.

Managing in Recovering Markets

Yazar

Chatterjee, S. editor.

http://dx.doi.org/10.1007/978-81-322-1979-8

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Proactive Tool: Reverse Innovation -- Chapter 14. Capturing the Brand Essence and Communication Commonalties

53.

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

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Kim, Kacy K. editor.

http://dx.doi.org/10.1007/978-3-319-26647-3

Format:

Electronic Resources

Alıntı:

Effective Communications in B2B Marketing -- Session 7.5 People in Sales -- Session 7.6 Services Marketing

54.

Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress

Yazar

Groza, Mark D. editor.

http://dx.doi.org/10.1007/978-3-319-19428-8

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Electronic Resources

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loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and

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