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13.

Global Perspectives in Marketing for the 21st Century Proceedings of the 1999 World Marketing Congress

Yazar

Manrai, Ajay K. editor.

http://dx.doi.org/10.1007/978-3-319-17356-6

Format:

Electronic Resources

Alıntı:

-- Consumer Behavior IV, Countries, Cultures, and Markets -- Current Issues in Asia, Australia and New Zealand

14.

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11885-7

Format:

Electronic Resources

Alıntı:

Buyer Behavior in International Markets -- Advertising and Consumer Behavior -- Customer Delivery

15.

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

Yazar

Wilson, Elizabeth J. editor.

http://dx.doi.org/10.1007/978-3-319-13162-7

Format:

Electronic Resources

Alıntı:

Behavior -- Competitive Challenges in Global Markets -- Improving Quality and Relationships in Service

16.

Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congress

Yazar

King, Robert L. editor.

http://dx.doi.org/10.1007/978-3-319-17386-3

Format:

Electronic Resources

Alıntı:

Encounter -- Marketing Credit/Mortgage Services in Under Served Markets -- Business Social Responsibility

17.

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

Yazar

Noble, Charles H. editor.

http://dx.doi.org/10.1007/978-3-319-13078-1

Format:

Electronic Resources

Alıntı:

-- Understanding What the Services Customer Wants -- Issues for Implementing a Market Orientation -- Behavioral

18.

Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11779-9

Format:

Electronic Resources

Alıntı:

: Atmospherics Role in the Shopping Experience -- Research: Qualitative and Quantitative Approaches to Market

19.

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11845-1

Format:

Electronic Resources

Alıntı:

Cross-Cultural Markets -- New Product Development: Top-Down or Bottom-Up? -- Brands and Brand Advertising

20.

Creating and Delivering Value in Marketing Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference

Yazar

Spotts, Harlan E. editor.

http://dx.doi.org/10.1007/978-3-319-11848-2

Format:

Electronic Resources

Alıntı:

: Furthering Customer Relations -- Issues and Decisions in Emerging Markets -- The Contextual Interface of

21.

Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference

Yazar

Plangger, Kirk. editor.

http://dx.doi.org/10.1007/978-3-319-24148-7

Format:

Electronic Resources

Alıntı:

-- Session 3.2: Marketing in Emerging Markets -- Session 3.3: Brand and Communication Strategies -- Session 3

22.

Ideas in Marketing: Finding the New and Polishing the Old Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

Yazar

Kubacki, Krzysztof. editor.

http://dx.doi.org/10.1007/978-3-319-10951-0

Format:

Electronic Resources

Alıntı:

Research -- Emerging Markets: Why African Markets Offer More Than You Think! -- Social Responsibility in

23.

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Yazar

Robinson, Jr., Leroy. editor.

http://dx.doi.org/10.1007/978-3-319-10963-3

Format:

Electronic Resources

Alıntı:

-- International-Multinational Marketing: Entering International Markets -- Excellence in Marketing Education and Innovative

24.

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

Yazar

Hawes, Jon M. editor.

http://dx.doi.org/10.1007/978-3-319-17055-8

Format:

Electronic Resources

Alıntı:

Consumers -- Assessing and Managing Hispanic Markets in the U.S. -- Hispanic Consumer Behavior, Ethnic

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