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13.
Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
Yazar
Gross, Philip. author.
http://dx.doi.org/10.1007/978-3-658-07250-6
Format:
Electronic Resources
Alıntı:
“Axonalliance – Bright Strategies” he engages with clients on issues of brand leadership and strategic marketing. .
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SpringerLink (Online service)
(13)
Brabazon, Tara. author.
(1)
Drews, Ralf. author.
(1)
Gandy, Bryn. author.
(1)
Gavinelli, Laura. author.
(1)
Geiger, Ingmar. editor.
(1)
Gross, Philip. author.
(1)
Hamilton, Ryan. author.
(1)
Kipnis, Eva. editor.
(1)
Kleinaltenkamp, Michael. editor.
(1)
Kohlbacher, Florian. author.
(1)
Kotlarsky, Julia. author.
(1)
Lamson, Melissa. author.
(1)
Mayer, Jörg H. editor.
(1)
Mutum, Dilip. editor.
(1)
Oshri, Ilan. author.
(1)
Plinke, Wulff. editor.
(1)
Prieler, Michael. author.
(1)
Quick, Reiner. editor.
(1)
Roy, Sanjit Kumar. editor.
(1)
Schaffmeister, Niklas. author.
(1)
Shaw, Colin. author.
(1)
Sheinkop, Eric. author.
(1)
Weiß, Stefanie. author.
(1)
Willcocks, Leslie P. author.
(1)
Winter, Mick. author.
(1)
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Electronic Resources
(13)
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English
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2014
(2)
2015
(6)
2016
(5)
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Business and Management.
(13)
Business.
(13)
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(13)
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(11)
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(11)
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(10)
Organization.
(4)
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(4)
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(3)
Emerging Markets/Globalization.
(2)
Globalization.
(2)
International Business.
(2)
International business enterprises.
(2)
International economics.
(2)
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(2)
Accounting.
(1)
Accounting/Auditing.
(1)
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(1)
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(1)
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(1)
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(1)
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(1)
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(1)
Development economics.
(1)
Economic sociology.
(1)
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(1)
IT in Business.
(1)
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(1)
Industrial procurement.
(1)
Information Systems Applications (incl. Internet).
(1)
Information technology.
(1)
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(1)
Operations Management.
(1)
Organizational Studies, Economic Sociology.
(1)
Procurement.
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(1)
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(1)
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(1)
Sales/Distribution.
(1)
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(1)
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Electronic Book
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Springer E-Book Collection
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