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13.

Achieving Brand Loyalty in China through After-Sales Services With a Particular Focus on the Influences of Cultural Determinants

Yazar

Fraß, Alexander. author.

http://dx.doi.org/10.1007/978-3-658-14367-1

Format:

Electronic Resources

Alıntı:

Engineering Economics, Organization, Logistics, Marketing.

14.

Managing in Recovering Markets

Yazar

Chatterjee, S. editor.

http://dx.doi.org/10.1007/978-81-322-1979-8

Format:

Electronic Resources

Alıntı:

Marketing.

15.

Interfirm Networks Franchising, Cooperatives and Strategic Alliances

Yazar

Windsperger, Josef. editor.

http://dx.doi.org/10.1007/978-3-319-10184-2

Format:

Electronic Resources

Alıntı:

chains, has become an important research topic in the field of economics, marketing, strategic management

16.

Understanding the Caribbean Enterprise Insights from MSMEs and Family Owned Businesses

Yazar

Nicholson, Lawrence A. author.

http://dx.doi.org/10.1057/978-1-349-94879-6

Format:

Electronic Resources

Alıntı:

and marketing. Understanding the Caribbean Enterprise provides context-specific lessons from a

17.

Global Business Strategy Multinational Corporations Venturing into Emerging Markets

Yazar

Motohashi, Kazuyuki. author.

http://dx.doi.org/10.1007/978-4-431-55468-4

Format:

Electronic Resources

Alıntı:

Wholly Owned Chinese Entity -- 9. Marketing Theory in Global Business Context -- 10. Shiseido Marketing

18.

Frugal Innovation in Healthcare How Targeting Low-Income Markets Leads to Disruptive Innovation

Yazar

Ramdorai, Aditi. author.

http://dx.doi.org/10.1007/978-3-319-16336-9

Format:

Electronic Resources

Alıntı:

Frugal Innovation in Healthcare How Targeting Low-Income Markets Leads to Disruptive Innovation /

19.

Sustainable Learning in Higher Education Developing Competencies for the Global Marketplace

Yazar

Peris-Ortiz, Marta. editor.

http://dx.doi.org/10.1007/978-3-319-10804-9

Format:

Electronic Resources

Alıntı:

Simulation games and the development of competences. Empirical evidence in marketing -- Chapter 9 Feedback

20.

Health and Wellness Tourism Emergence of a New Market Segment

Yazar

Peris-Ortiz, Marta. editor.

http://dx.doi.org/10.1007/978-3-319-11490-3

Format:

Electronic Resources

Alıntı:

: Marketing Strategies, Italy, Regional Development -- Quality Management in Spanish Thalassotherapy Centers

21.

A New Paradigm for International Business Proceedings of the Conference on Free Trade Agreements and Regional Integration in East Asia

Yazar

Djajadikerta, Hadrian Geri. editor.

http://dx.doi.org/10.1007/978-981-287-499-3

Format:

Electronic Resources

Alıntı:

, Behavioural Theories & Internal Control Mechanism -- Chapter 17: Structure of Marketing Program for Islamic

22.

Extending the Business Network Approach New Territories, New Technologies, New Terms

Yazar

Thilenius, Peter. editor.

http://dx.doi.org/10.1057/978-1-137-53765-2

Format:

Electronic Resources

Alıntı:

perspective, chapters relate contemporary issues within industrial and international marketing, product

23.

Global networks : their design, engineering, and operation

Yazar

Cambron, G. Keith, author.

Abstract with links to resource http://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=6542352

Format:

Electronic Resources

Alıntı:

-- 10.2 Consumer Markets 211 -- 10.2.1 Product Marketing 212 -- 10.2.2 Consumer Care 214 -- 10.3

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