Yazar
Robinson, Jr., Leroy. editor.
Format:
Electronic Resources
Alıntı:
Marketing -- Consumer Behavior: Special Features of Decision Making -- B2B: Value Management in B2B Markets
Yazar
Kim, Kacy K. editor.
Format:
Electronic Resources
Alıntı:
8.2 Advancing the Cause of Cause-Related Marketing -- Session 8.3 Decision Making -- Session 8.4
Yazar
Hawes, Jon M. editor.
Format:
Electronic Resources
Alıntı:
of the Buying Center Decision Making Process -- Self Concept Effects on Marketing Performance as
Yazar
Groza, Mark D. editor.
Format:
Electronic Resources
Alıntı:
Satisfaction on Partner Trust -- An Examination of the Effects of Scarcity and Discounting on Purchase Decision