Uniform Across-the-Board Promotions

Current Trends in Eye Tracking Research

Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels

Applied Conjoint Analysis

Supplier Selection An MCDA-Based Approach

Determinants of Private Label Attitude Predicting Consumers’ Brand Preferences Using Psychographics

When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Arts

The Principles of Alternative Investments Management A Study of the Global Market

Multi-Level Decision Making Models, Methods and Applications

Real Estate Investing Market Analysis, Valuation Techniques, and Risk Management

Optimization of Integrated Supply Chain Planning under Multiple Uncertainty

Mixed Method Research Design An Application in Consumer-Brand Relationships (CBR)