. Ethics in Business Practice: Human Resource   Management -- 5. Ethics in Business Practice: Marketing

responsibility and marketing strategy, knowledge management for sustainability, the role of culture in a

Contexts -- Flexible Distribution Strategies in Network Marketing Companies -- Flexibility in Social

author illustrates how negotiations can be made more successful. Carsten Cramer, Director of Marketing

, marketing, sales, supply chain management, operations, finance, planning and control, legal matters, and

Manufacturing -- Chapter 19: Supply Chain Flexibility: Some Perceptions -- Chapter 20: Marketing Flexibilities

for Green Technologies -- Assessment of Electronic-based Integrated Marketing Communication for Rural

-- Development -- Marketing -- Sales and Distribution -- Service and Support -- The Role of SPM as Orchestrator

Guidelines Based on the Example of a Multinational Retail Group -- Marketing & Communication -- Measures to

Durai and David J Fogarty) -- Chapter 5. Strategic Retail Marketing through DGP Based Models (by

Technological Competitiveness -- Part V: BUSINESS FLEXIBILITY -- Chapter 19. Development of Marketing