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445.
Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress
Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress
Yazar
Groza, Mark D. editor.
http://dx.doi.org/10.1007/978-3-319-19428-8
Format:
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Alıntı:
Webrooming -- Adding Dynamics into Transaction Cost Economics: The Social Capital Approach -- Determinants of
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